The slogan was prominently displayed in the Mother Tongue Garden, where an exhibition and sale of female entrepreneurs' products was held with the support of the United States Agency for International Development (USAID).
Women entrepreneurs had the opportunity to introduce their business and manufactured products to the general public. Many buyers also appeared, especially those who prefer a healthy, environmentally friendly product. The exhibition-sale was attended by the International Association "Woman and Business", which exhibited agricultural products, handmade accessories and felt items, clothing. Nino Elizbarashvili, President of the Association, said in an interview with Imedi TV: “The purpose of the exhibition-sale is to promote the professional growth of women entrepreneurs, to deepen business relations and to introduce their business and products to the general public. The USAID Agriculture Program promotes women's economic empowerment through the development of entrepreneurial skills.
Through training, we assisted 150 women entrepreneurs living in Shida Kartli and Mtskheta-Mtianeti in marketing and branding their own products so that they could participate in exhibitions and sell their products, both in the local market and for export; Of course, the main thing is education, learning and refining skills to achieve success and develop business. It is noteworthy that within this project, two small clusters were established, where women entrepreneurs united and started to jointly produce their products. It should be noted that these products are already sold in Tbilisi supermarket Universum and Spar; We are looking for other key products. As we mentioned, at this March exhibition-sale we also put on felt accessories, clothes, scarves made by women entrepreneurs of the association, who produce these products within the small grant program of the association, which is highly appreciated by both our foreigners and foreigners. And among buyers; currently the products purchased at the request of women entrepreneurs, the proceeds from the sale of the exhibition will be distributed to the Ukrainian People's Aid Fund.